The Brand – sevecollection.com

The Brand

Learn more about the making of SEVE´S brand

Creating the Brand

During a workshop in Pedreña in January 2023, Seve's three children Javier, Miguel, and Carmen collaborated with our leading brand experts to define the SEVE brand and identify our core values (read more about them further down). Together, they shared their insights and perspectives on their father, helping to shape the essence of the brand.

As part of this process, we also reimagined the SEVE icon. This involved refining the facial features, adjusting the depiction of the PING putter, and enhancing small details. We aimed to improve the overall structure and added a nod to Seve's iconic style with the inclusion of his classic white polo shirt collar.

The final step in the process was to modernize the SEVE logo. By updating the angles and creating a more contemporary and distinctive look, we have successfully crafted a modern logo that reflects the legacy and spirit of Seve Ballesteros.

Our Mission

At SEVE, we believe that golf is not just a sport, but a way of life. That's why we strive to inspire golfers to be more daring and charismatic, showing them that taking risks and being confident can lead to positive results both on and off the course. We encourage golfers to step out of their comfort zones and try new things, knowing that failure is a natural part of the learning process.

Our goal is to inspire freedom and motivate golfers to fully be themselves, understanding that charisma is not a fixed trait but rather a skill that can be developed through practice.

Our Core Values

Authentic to Golf

We stay true to the game of golf in everything we do. Golf is at the core of our brand, and we believe that the sport must always be portrayed in a way that resonates with true golfers. Our photos, texts, and language are all designed to be authentic and reflect the values and traditions of the game.

Play with Charisma

Seve was known for his style and charisma, and we honor his legacy by staying true to those qualities. Charisma is described as a compelling attractiveness or charm that can inspire devotion in others, and we strive to embody this quality in everything we do, both on and off the course.

Beat the past

We maintain a strong connection to our heritage and history, but we always strive to look contemporary and avoid appearing old or outdated. Our focus is always on beating our past accomplishments, improving, and striving to be better.

Together is stronger

Seve played the game of golf to beat his competition, but he was also the ultimate team player. In the Ryder Cup, he was the heartbeat of a continent, always ready to help his teammates with chipping and offering guidance on where to play and even wanting to hit their ball for them.  He was passionate about winning not just as an individual, but also as part of a team.

Creating our Collection

The project started back in 2021 with the initial contacts, and the first collection was done in 2022. However, once there, we realized we needed to rethink our approach. The collection was nice, but considering the ethos of SEVE ("beat the past"), we identified a crucial question:

“How would SEVE dress today?”

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Inspire Daring Golf– Our inspiration

Its not hard to be inspired by the great Seve Ballesteros and that’s why we use this phrase as our brand tagline “Inspire daring golf ” and as inspiration for our base collection.

Embrace the Charisma of Tonal Elegance. Our collection is redefining the golf look with a bold, new statement. Imagine spotting a golfer from afar, confidently playing in striking all-green or sophisticated burgundy. This daring approach is setting a fresh standard in golf fashion. The tonal look is more than a fashion choice it's a tribute to the legendary SEVE, celebrating his timeless, classic tonal silhouette. This elegant and cohesive style perfectly captures the spirit of our brands tagline.

By embracing the tonal look, we not only highlight our unique identity but also resonate with one of our four core values: "Play with charisma." It's about bringing personality and confidence to the game, standing out with elegance and flair, just like SEVE.

Our base tonal look will always serve as our main collection, ensuring that you, as a customer, can rebuy your tonal favorites every year! For every season, we will also strive to present collaborations and designs offering a variety of styles and colors.