At just 19, Seve Ballesteros arrived at Royal Birkdale as a fearless young talent and left as one of golf’s most exciting new stars. His creativity, confidence and instinctive play captured the imagination of the golfing world — and marked the beginning of a remarkable legacy.

Our collection draws inspiration from Seve’s unforgettable breakthrough at Royal Birkdale — from the rich brown and yellow tones to the bold silhouettes and fearless confidence with which he played. Fifty years later, Ángel Ayora will bring that story back to The Open, wearing SEVE Collection during his championship debut in looks inspired by Seve’s iconic week in 1976.

On the final hole at Royal Birkdale, Seve found himself in an almost impossible position between the bunkers. Where others saw trouble, he saw opportunity. His fearless chip through the gap became one of the defining images of the championship — a perfect expression of imagination, courage and belief.

Eight years later, Seve produced another defining Open moment. Dressed in navy and white, he claimed victory at St Andrews with an unforgettable final-round performance and one of golf’s most iconic celebrations. A look, a win and a moment that will forever be remembered as Seve Sunday.

The story of how a tailor in Pedreña contributed to Seves greatness.

How one look became iconic for the whole golf world.

A visor born from improvisation, worn during one of the most iconic Sundays in Masters history.