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Stories

The SEVE brand tells the story of Seve, dedicated to celebrating the legacy of the world's most creative, exciting, and unique player that the world of golf has ever seen.

This game, once described by Seve himself as 'a great and very strange game', was mastered by Seve, an artisan of golf, who did things with his hands and a club that no other player has dared to do before or since. Seve played the game with his own mind and is forever loved for it.

Be part of stories to tell & stories to wear!

PS: Yes you soon can buy the SEVE branded JONES bag DS
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The Young Seve 

The film about Seve depicts a remarkable person who grew up with limited resources and without the means to become a professional golfer. Yet, he did, and the rest is, as they say, history!

The brand SEVE is about creating and telling stories that you can share and embody on the golf course, knowing that you might create your own story. When we did our photoshoot in Pedreña, we aimed to continue creating stories. In the photos, you see his son, some former professional golfers, golf entrepreneurs, and Seve's nephews, all gathered to honor Seve and contribute new stories.

The bottom picture of a young Seve with friends is a great way to summarize the feeling of this project there is a huge SEVE family out there, and we hope you want to be a part of this family and collection. One of the fantastic people who helped us was José Luis Gutiérrez, who played the young Seve in the film. José Luis took time off from his job as a doctor at a hospital in Santander to join us for the photoshoot a great story to be told!

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During the 1970-1980s, Slazenger V-neck sweaters sold in millions, leading to significant profits and global brand recognition for both Slazenger and SEVE. The classic V-necks were called Slazenger Courtelle, made from 100% acrylic. During the development of this project, we purchased some of them on eBay, and it’s clear that the fabric is not very comfortable.

As we identified some of Seve's strongest personal characteristics as sophistication and determination, he desired something different.

Seve had Slazenger produce his special sweater in cashmere, and the Slazenger crew had to hand-sew the panther on the chest and the neck labels in the back. He could have settled for wool, but cashmere was his choice. In a limited edition, you can (Release July 22:nd) now buy an exclusive SEVE X SLAZENGER cashmere sweater in his honor so you can tell this story to your friends!

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Let us share a story about a young Seve embarking on the tour without proper rain gear. Sunderland of Scotland generously offered Seve rain gear free of charge, likely drawn by the new Spanish player's charisma, and possibly because they noticed that Seve didn't invest his money in rain gear. This occurred before he secured his major titles and rose to iconic golf star #1 and SEVE promised to play Sunderland forever.As time passed, when Seve become the world's greatest and most celebrated golfer, he outgrew Sunderland of Scotland's marketing budget. However, the great SEVE reassured them not to worry, suggesting they pay him what they could afford, and the partnership continued for the rest of his career.While this remarkable story has been shared privately, it has yet to be revealed to the public. To celebrate this great story, the Sunderland of Scotland x Seve collaboration will is here as Sunderland of SEVE. See the iconic rainjacket here. 
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SEVE Of Sunderland

An early morning in May 2024 on SEVE's beach in Pedreña, we captured SEVE's son Javier in this unique collab rainjacket.The beach that is home to the legendary images of SEVE is actually called Somo and is located a sliced driver away from SEVE's home club.

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SEVES pantalones (Pants)

Looking at SEVE some 40 years later, we find him fashionable, with clothes that fit great, and looking almost up to date. Rosario, who has been SEVE's loyal assistant since the 80s and has seen it all, told us a story. What Rosario doesn't know about SEVE is probably not worth knowing. After so many years side by side with the family and SEVE, she will retire on a very special day, July 22nd, the anniversary of SEVE's Open win in 1984, and also the day when the SEVE Collection will launch. It's all about stories, real stories!

Yes, right, we almost forgot—we were going to tell you a story about his pants. The reason SEVE's pants looked great in the 80s is that he used a local tailor in his hometown Pedreña to achieve the perfect fit and look. When producing our pants, we prioritized this legacy to find the perfect fit and look. Unlike then, we make all our pants in stretch material with an updated design. Naming our pants Pedreña Pants was for us both an honor and an obvious choice.

Click on SEVE's pants to see our first collection of pants (from July 22:nd).

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Dublin Pocket Polo Shirt

The Irish Open Championship in 1983 is a win we have spent some time researching. Seve used a fantastic red polo shirt with the classic chest pocket.

The red color is not included in this collection, but the rest of the style is clearly inspired by this win and his Sunday outfit.

Runner-up to Seve is another golf fashion legend, Brian Barnes, sometimes seen on the course in shorts with knee socks and a smoking pipe. The Irish Open in 1983 was played at the Royal Dublin Golf Club. We are excited to see our collection presented in their shop as well as on their staff at the launch on July 22, 2024!

Naming one of our Polo shirts to “Dublin pocket polo” was really a nobrainer. The shirt comes in 5 colors in 4-way stretch with UV-protection and with the perfect fit for a golfer! Seve would probably use a Medium or for a tighter fit he would use a Small. Seve was 1,83 cm and always fit! 

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The Seve House

SEVE's house tells so many stories and it is preserved exactly as it was when SEVE lived there. The house is situated on a hill overlooking his home course and the entire bay.
Here, we take you on a small part of everything that exists in the house; click the door and see more and more to come…
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In SEVE's Garage

He used to work on his clubs. There is an old picture from that time which we have recreated with SEVE's son Javier. If you find that original picture, you will notice that all the machines and equipment have been preserved. If you can find the original picture on Instagram, make a story, tag us (@sevecollection) and we will send you a gift!

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In SEVE's Trophy room

In SEVE's trophy room, you can feel the golf history. In this picture, Javier reads SEVE's scorecard from the final round of The Open in 1984. This scorecard was donated by the R&A and includes all four rounds, with the last one holding the marker's (Bernhard Langer) signature! Yet another iconic piece from this amazing house! This scene is part of the movie on the first page.

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In SEVE's Pool house

For us, SEVE is the Greatest Of All Time! Being a part of these pieces of history is truly amazing. Just look at this iconic Seve bag with his signature and the legendary SEVE Blade irons. In many of our pictures from playing the collection at SEVE's home club, we used vintage SEVE blades. This picture was shot in the bar by the indoor pool.

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In SEVE's Living room

Here is Roberto Ballesteros checking out one of his uncle SEVE's old clubs. The collection of clubs is truly spectacular and contains both vintage woods and more modern clubs. Roberto is wearing the Pedreña pants and Big Icon polo together with the belt, all in tonal navy, just as SEVE was often seen wearing on Sundays!

Real Golf de Pedreña – SEVEs home club

Seve's home club in Pedreña offers magnificent views, varied holes, and a friendly atmosphere. We are very grateful for the hospitality we received and our shared love for Seve. Here you can see some of the fantastic views we captured when we made the promotional photos for the Seve Collection. In the bottom mid picture, you can see Wilhelm Schauman, a commentator for Discovery Channel Sweden’s PGA Tour broadcasts and a former European Tour player. To the right of Will, we see his brother Gustav, who joined us in Pedreña and generously supplied us with golf shoes from his brand Goatlane, featuring the signature GOAT on the sole a fitting tribute to Seve. In the top photos, Javier plays a few holes in the evening sun, and the images speak for themselves. If you get the chance, play this course, which many rank among the top 100 in Europe; we understand why!
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The Ballesteros dogs

Dogs have always been a part of the SEVE family, and after SEVE's passing, his dog (named Phil) stopped barking for months because he missed his owner.

Making all these stories come to life is a blessing for us. Meeting the family and the dogs is just as familiar as you can imagine from a warm-hearted family.

This is Javier Ballesteros (wearing a Dublin Pocket Polo shirt) in front of SEVE's house in Pedreña with his two beloved dogs, Bola and Monty. Carmen, SEVE's daughter, also has a dog, and as an end to all stories, we just learned she is called Capi!

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The Foundation

The Seve Ballesteros Foundation honors the life and  achievements from the career of SEVE and preserves this legacy supporting his passion for golf and science.

In 2009, SEVE established his Foundation with a dedication to support brain tumor research, collaborating with leading scientists and institutes worldwide.

SEVE was passionate about empowering talented young golf players, providing them with opportunities to develop their careers. Additionally, SEVE's foundation supports young golfers and you support the foundation for every product you buy!

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