In 1997, Seve Ballesteros captained
Europe to one of the most memorable victories in Ryder Cup history.

Among the players on his team was
Sweden's Per-Ulrik Johansson.

Together, they were part of a defining
moment at Valderrama, where Seve's passion, determination and belief in the
European team helped inspire a historic victory on Spanish soil.

Thirty years later, as the Ryder Cup
returns to Europe at Adare Manor in 2027, Per-Ulrik joins SEVE Collection as
one of our Legacy Players.

Through his own memories and experiences,
he helps us celebrate the remarkable legacy of Seve Ballesteros and the
enduring spirit of the Ryder Cup.

Wearing the SEVE Ryder Cup 2027
Collection, Per-Ulrik connects the players and stories of the past with a new
generation of golf enthusiasts.

Different generations. The same passion.
The same spirit.

This is the Heart of SEVE.